Creative Direction, Brand Assets, Campaign Identity
The Connection Campaign is an internal communications program for a company aiming to celebrate success stories and enable productivity through learning experiences for their employees.
The identity revolves around a "hinge" visual motif that represents key points of connection and the value of establishing a supportive network.
Creative Brief:
Create an eye-catching campaign identity that reflects meaningful human connection and the radiating energy we get from it. Digital assets should build program recognition and help the employee audience track initiatives and events.
DIGITAL ASSET SAMPLES FROM THE "TODAY I LEARNED" SERIES
